Goodly makes it easy for companies to offer student loan repayment as an employee benefit. Their platform is the first to allow employers to make monthly payments, integrated with their payroll, directly to employees’ student debt. Companies are finding it increasingly essential to offer student loan benefits as an incentive for recruiting and retaining top employees – in particular to retain underrepresented employees, who carry an outsized percentage of overall student debt. Student loan benefits rank as the most desirable employee benefit for millennial and gen z employees.