Newspoint provides advanced media monitoring, content, web and influencer analytics:

1. Monitoring opinions about products and services; online monitoring (both social media and portals), press and RTV monitoring, crisis alerts
2. In-depth research & analytical services (Content Analysis, Text mining, Trending topics, Branding crisis, Social Media analytics)
3. Media, image and reach audits
4. Content marketing and SEO audits
5. Influencer mapping and analytics
6. Employer branding analysis - perception of the brand as an employer
7. Analysis of the effectiveness of PR activities
8. Analysis of user behavior on websites (combining knowledge with Google Analytics + Google Search Console, CRM, CMS + media monitoring panel and influencer analytics + marketing automation systems)
9. Coverage of events (text, photos, infographics, video, social media coverage, rankings)